Who we are


Our vision is to be the premier global travel industry contact center association.


Our mission is to continue fostering connections throughout the travel industry by:

  • Facilitating professional development
  • Creating opportunities for mutually beneficial networking and peer relationships
  • Building awareness of operating techniques, products, and services that can help your team's contact center thrive

Join us as we pursue this mission and enhance the performance of our contact centers!

The International Association of Reservation Executives (IARE) was founded in 1985 by a group of hotel reservation center managers who wanted to exchange ideas and best practices with their peers. Today, IARE Membership is open to include representatives from call centers across the travel industry. We welcome airlines, car rentals, cruise lines, riverboats, individual hotels, tour operators, visitor bureaus, digital travel sites, destinations, theme parks, and those that serve these industries.

We place a high value on providing meaningful networking opportunities and actionable content. We make sure that IARE events will always be fun, rewarding, and well worth your time and investment.

Our event and thought leadership content are based on the topics that matter most to our members. Examples include:

  • Virtual Training, Remote Work Strategies
  • Hybrid Team Environments
  • Workforce Management
  • Incentives
  • Contact Center Operations
  • Leadership Development
  • Digital Transformation
  • Gamification
  • Employee Engagement & Retention
  • Hiring and Recruiting Practices
  • Industry Trends
  • Technology Solutions
  • Quality Monitoring Practices
  • Diversity and Inclusion
  • Privacy and Confidentiality
  • Future of Contact Centers
  • Onboarding Practices
  • Communication Channels
  • Agent Internal Support
  • Customer Experience
  • Customer Journey
  • Knowledge Management
  • Company Culture
  • Revenue Management


Sign up today to get instant access to all member services—including our member resources, the best place to get peer-to-peer insights on whatever challenges you’re facing right now.


Michelle Lord

Board President

Natalie Baumhover

Past President
Hyatt Hotels & Resorts

Scott Wright

Board Member
IGT Solutions

Anita Travis

Vice President
Outrigger Hotels

Megan Becker

Hershey Entertainment & Resorts

Katie Henshaw

Board Member
Red Roof

Our Members

Precision Point
ST logo
ibex logo
upstream works-logo
Advantage Reserve
Advantage Reserve


Board Affiliates offer input and feedback to the Board of Directors and participate in planning and executing IARE in-person and virtual events.

Angela Meyers


Kevin Shaughnessy

IGT Solutions

Kory Laszewski

Telus International

Stephanie Davis



Ronda Trog

Membership Director


Denise Pullen

Marketing Strategist
Brand Ethos

Janaur McCormick

Marketing &
Website Project Manager
Brand Ethos

"My favorite part of IARE membership is seeing how we all have grown personally and professionally over the years. Together, we have strategically elevated our association, industry, and our individual member companies through networking, benchmarking, and industry education."

Denise Pullen - Vice President, Training and Innovation

“The IARE organization means connecting with purpose. During every conference I not only gain more knowledge and inspiration to be the best version of myself, I gain lifelong connections.”

Marquitta Bradley, Inside Sales Manager at Kennedy Space Center Visitor Complex, Cocoa, FL

“IARE always has the best team building activities!”

Holly Zoba, Owner, Influencer Sales Training

Connect with us:

PO Box 13511
Scottsdale AZ 85267


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